How to be a great seller on EBay (or elsewhere)

Ans. Think like a buyer.

Most people fall down as a seller when they forget what its like to be a buyer.

Start by designing your business processes/philosophy by asking the question.

"If I were a buyer what would I want?"

* So what would I want the description to tell me?
* What would the pricing/P&P be like?
* What communication would I want
* How quickly should the seller dispatch?
* What kind of packaging would I expect? (cornflake packet for a second hand 99p DVD- OK; bin bag, parcel tape and newspaper for a £100 soft toy - not so   much)
* If I don't like it, what would I expect the returns process to be?

If you put yourself in the buyers' shoes for a day then you should end up with happier customers.

Regardless of any feedback nonsense on EBay remember a happy customer will tell someone else, an unhappy customer will tell 100 other people.