EBay Feedback - What's the fuss?

With the new changes in the feedback system on EBay sellers seem to be up in arms about not being able to give negatives to buyers but is this really the end of the world?
 
 
On no other major site anywhere can sellers give negative feedback about buyers.  On my shop (www.laughingbeartoys.co.uk) I cannot and indeed would never make any negative comments about my buyers.  On Amazon, buyers give feedback but not sellers so why should EBay remain as the last bastion of feedback on buyers.
 
I can understand why, in the early days of the Internet, sellers needed to have feedback on the buyers.  Everyone was an unknown and everyone was scared about parting with money or goods but now the worries should be , largely, over.
 
Even now sellers will be able to get a view on the reliability of buyers - after all they will be able to get a count of the number of successfully completed sales a buyer has had.
 
Sellers simply need to be careful about how they work and deal with buyers (just like on any other web site in the world) and get on with it!

How to be a great seller on EBay (or elsewhere)

Ans. Think like a buyer.

Most people fall down as a seller when they forget what its like to be a buyer.

Start by designing your business processes/philosophy by asking the question.

"If I were a buyer what would I want?"

* So what would I want the description to tell me?
* What would the pricing/P&P be like?
* What communication would I want
* How quickly should the seller dispatch?
* What kind of packaging would I expect? (cornflake packet for a second hand 99p DVD- OK; bin bag, parcel tape and newspaper for a £100 soft toy - not so   much)
* If I don't like it, what would I expect the returns process to be?

If you put yourself in the buyers' shoes for a day then you should end up with happier customers.

Regardless of any feedback nonsense on EBay remember a happy customer will tell someone else, an unhappy customer will tell 100 other people.